Historically, Google has failed time and time again with launching it’s social media platforms. Google Buzz is a great example of their main attempt to enter the social media circle and fail. I bet not even one in ten people that read this blog post have ever even heard about Google Buzz.
This time however, I strongly believe it’s different. Just the overall reaction a few weeks back when it soft launched shows that people are excited about this new service that Google is trying to showcase. The launch of Google+ almost immediately added $20B to Google’s market cap.