Aug 212012

Social media is a powerful tool if used properly. I almost want to compare it to a second opportunity to create a real reputation like you had in high school originally. For most people, the information in this article shouldn’t apply to them but for those looking to use social media as a platform to market their business, I will write out the 5 fastest ways to absolutely destroy any reputation that you will have or could have built up using social media.

This article applies to both your personal profiles / pages on all social media platforms for which you have an account as well as any business related fan pages or profiles. It is important to realize that your customers or prospects will find you no matter if you differentiate your personal profile from your business profile.

  1. Crazy self promotion
    • One of the big mistakes that many people make is that they spend so much of their time talking about their accomplishments or how good they are at their job and / or business. As much as it’s fun to write about this kind of stuff it’s important to realize that all it is accomplishing is to play big on your ego and is not directly benefiting your customer in any way. It is important to self promote to a point but be very careful how much of it you do and how it will appear to others. Never bash another person or another company in order to promote yourself.
  2. Pouring out your problems
    • Another mistake that a lot of people tend to make is that they spend a lot of time talking about the things that they have trouble with or don’t do well. That’s not always a bad idea because social media is an amazing way where you can source the general crowd and have them help you find a solution to the most challenging of problems. The important thing to keep in mind is to not always use this as your vehicle for solving your troubles. For one thing it puts all of your problems out there in the ether for the general public’s viewing. It doesn’t look good if you are constantly needing the help of others to run your affairs.
  3. Not controling your privacy settings
    • Most people don’t even know how to control their privacy on social media. With some of the recent changes that have been happening with Facebook, Twitter, Google+ and others, it is now so much easier than ever to have fine grained control over who gets to see what. You can usually create groups of friends / contacts and only display certain posts to one group versus another. If used properly you can safely release the pictures of your drunken stupor to your friends from the night before without needing to worry about the coworkers in your office seeing them the next morning. Also, you need to watch out for who you allow to post certain types of things on your profile. One of the fastest ways to ruin your rep on social media is to just allow anyone and everyone to post pictures to your Facebook wall. Can you imagine how fast you can lose that business deal if the other party checked out your wall and see that you were just tagged in a picture passed out drunk from the night before on your friends couch?
  4. Completely automating your social media posts
    • One more mistake that a lot of companies make most of the time is just automating the release of their social media posts. There are more and more services popping up each and every day online that allow you to automate the release of material to your social media profiles and pages. This is a great advantage to busy business individuals who don’t have the luxury of the time to connect every couple of hours to update their social media. The real problem with it is that it is fake and people see through it really quickly. If you want to be effective you need to create a conversation and build a community. You can’t just post random quotes and information about your products regularly and expect to be successful.
  5. Never having a conversation
    • The last mistake that I’m going to talk about today is people who don’t create a conversation on their social media pages. The only I repeat ONLY way to be successful on social media is to engage with your friends / fans / followers etc… If you don’t engage with them and converse with them you are essentially alienating them and they won’t stay around very long. You need to talk to them , answer their questions, their concerns, ask them questions or poll them regularly. Share your concerns or thoughts on a matter, encourage them, make them laugh and so much more.

I promise that if you just avoid those five mistakes that I have outlined above, you will be so much more successful on your social media campaigns than most others. There are still many other ways where you can hurt your rep but I believe the five outlined above are the fastest ways to do it. Avoid them and get engaged or involved in your social media campaign and you are sure to succeed.

I hope you enjoyed this post. Please let me know if I might have missed anything big. I would love to read your comments about this.

Aug 192012

Early last year (approx April 2011), Google announced a major overhaul of their search algorithm that they so happily codenamed Panda Update. This change caused a major uproar amongst the SEO experts of the internet since almost overnight, sites that were previously ranking fairly high in the search engine results were now not even appearing in the results anywhere. So much of their hard work had just been thrown out the door. The SEO gurus and businesses had to make a serious strategic change if they were to stay afloat in business.

Now, over a year later, I just love seeing how many bloggers can’t stop writing about it, cursing the changes, and shoving their points of view about the matter. I personally think it was one of the best things that could have ever happened to the internet. Google deserves a standing ovation. The change essentially made it so that marketers have to stop looking for tricks and fast ways to push a website up in the rankings. They need to focus and work on the content that the website delivers.

It is imperative that a website owner focus on creating good valuable content if they intend to display high in the search engine rankings nowadays. This is forcing small business owners and big shot online marketers to go back to the drawing boards and seriously take a look at their website to determine if they are in fact providing value to their customers.

In my opinion, the best way to increase your rankings in the search engines is to stop thinking about how well you are going to rank and just start focusing on your visitors to your website. You need to ensure that your website is welcoming, easy to navigate, and that everything they could ever want or expect from your website is there for their consumption. long as you are focusing on the customer as the target of your efforts, the search engines will pick up on this and will reward you for your efforts.

That’s my two cents but I would love to hear what you have to say about the matter. Please leave a comment below to let me know what you think.

Aug 172012

Technological advancement and the rapid growth of the internet have enabled many entrepreneurs and self starters to begin new businesses from their homes. The urge to become one’s own boss and have a flexible working environment has prompted many to use the internet to earn their bread and butter. I for one have been working on my own for the last 3 years from my home and have successfully built my online marketing business.

Indeed, the global economic slump and regular retrenchment of work staff has also not helped matters either. With jobs already scarce and companies not willing to add on to their manpower, people laid off have no other choice but to start to look at alternate avenues to earn their livelihood.

However, the online marketing venture is not something that everybody finds success with and that is mainly because of some common mistakes or misplaced perceptions about this business.

Let us look at the five most common reasons why most people who start implementing online marketing for the first time are not always successful.

a)      The first one is the very high expectations that people have of this business. From the outside it would look pretty easy to make money online, thanks to the various marketing and advertising hype about easy money being made by many self proclaimed online superstars. It is important to approach this business with the same attitude as other businesses and not look for a way to get rich quick. It often doesn’t work like that online.

b)      Many individuals fail to plan the manner in which they build their business. They look for short cuts and are in a hurry to make money without understanding the fundamentals of the internet marketing business. They thus lose focus easily jumping from one method of making money to another and end up not accomplishing their goals.

c)      Then you have those who are keen to learn a lot and wish to know everything before they take action. That again is a flawed approach as it has become evident you do not have to become a master of many things to make money online. The aim should be to focus on one method, learn it fully and concentrate on it until you achieve success.

d)     Failure to take action due to information overload is yet another reason why many people despite their clear intentions and focus do not succeed. They do not know where to start and have so many courses and tips that they get swamped by and therefore end up doing nothing.

e)      The last reason is a lack of proper mentorship and direction. is a new business venture and it is always better to seek out a mentor whom you can follow and replicate his or her success.

These are just a few of the many potential problems that people tend to fall into when embarking on a new venture online. Do your research, prepare yourself, find the right people who you can model or who can help you and go for it.

If you have anything to add, please feel free to add your comments bellow.

Nov 102010

So, you’re ready to bring your small business to the internet. It’s time to create your online presence, your marketing face in the online world.

Lots of businesses have walked this path already. Here are 10 common mistakes many companies have made, that you can avoid.

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