Aug 022012

So recently I came across an article about needing to be an expert on a subject before writing about it if your intention is to sell what you are writing about. I don’t completely agree with that statement at all.

In my opinion there are several differences between being a trusted authority and an expert on a subject. To me, an expert is someone who has studied a subject inside and out and / or who has worked with that subject or in that field for a very long time until they became very knowledgeable. Trusted authority however is where you write your information targeting an audience that already has a certain trust relationship built up with you on a particular subject.

It is possible to be both an expert on a subject and a trusted authority. A good example of this would be Dr. is not necessarily the far most expert in his field of psychology (not to say that he didn’t study and work hard to get to where he is) but people who watch him on a regular basis take his word seriously because of the trust relationship that he has worked hard to build up over the time.

I believe that you can write an opinionated piece on a particular subject and gain the support of many readers who share the same opinion as you do and therefore become a trusted authority on that subject.

I’d love to hear what you think about this topic. Feel free to leave your comments bellow with your thoughts on this.

  2 Responses to “Difference between a Trusted Authority and an Expert”

  1. Exactly! I was just recently struggling to explain this to a friend who is all caught up in mirroring all of the web marketing cliches. He is attempting to position himself as an “expert” by taking all of these (questionable) on line courses to become “certified” in the stuff they he thinks relates to his message. In fact he has a great deal of personal experience (along with a perfectly acceptable education) that make him a “trusted authority” – that is IF he uses that instead of regurgitating the content of these web marketing “gurus”. I have sent him a link to this article along with a note telling him to read it carefully. 🙂 Thanks for having my back on this.

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