Aug 172012

Technological advancement and the rapid growth of the internet have enabled many entrepreneurs and self starters to begin new businesses from their homes. The urge to become one’s own boss and have a flexible working environment has prompted many to use the internet to earn their bread and butter. I for one have been working on my own for the last 3 years from my home and have successfully built my online marketing business.

Indeed, the global economic slump and regular retrenchment of work staff has also not helped matters either. With jobs already scarce and companies not willing to add on to their manpower, people laid off have no other choice but to start to look at alternate avenues to earn their livelihood.

However, the online marketing venture is not something that everybody finds success with and that is mainly because of some common mistakes or misplaced perceptions about this business.

Let us look at the five most common reasons why most people who start implementing online marketing for the first time are not always successful.

a)      The first one is the very high expectations that people have of this business. From the outside it would look pretty easy to make money online, thanks to the various marketing and advertising hype about easy money being made by many self proclaimed online superstars. It is important to approach this business with the same attitude as other businesses and not look for a way to get rich quick. It often doesn’t work like that online.

b)      Many individuals fail to plan the manner in which they build their business. They look for short cuts and are in a hurry to make money without understanding the fundamentals of the internet marketing business. They thus lose focus easily jumping from one method of making money to another and end up not accomplishing their goals.

c)      Then you have those who are keen to learn a lot and wish to know everything before they take action. That again is a flawed approach as it has become evident you do not have to become a master of many things to make money online. The aim should be to focus on one method, learn it fully and concentrate on it until you achieve success.

d)     Failure to take action due to information overload is yet another reason why many people despite their clear intentions and focus do not succeed. They do not know where to start and have so many courses and tips that they get swamped by and therefore end up doing nothing.

e)      The last reason is a lack of proper mentorship and direction. is a new business venture and it is always better to seek out a mentor whom you can follow and replicate his or her success.

These are just a few of the many potential problems that people tend to fall into when embarking on a new venture online. Do your research, prepare yourself, find the right people who you can model or who can help you and go for it.

If you have anything to add, please feel free to add your comments bellow.

Aug 022012

So recently I came across an article about needing to be an expert on a subject before writing about it if your intention is to sell what you are writing about. I don’t completely agree with that statement at all.

In my opinion there are several differences between being a trusted authority and an expert on a subject. To me, an expert is someone who has studied a subject inside and out and / or who has worked with that subject or in that field for a very long time until they became very knowledgeable. Trusted authority however is where you write your information targeting an audience that already has a certain trust relationship built up with you on a particular subject.

It is possible to be both an expert on a subject and a trusted authority. A good example of this would be Dr. is not necessarily the far most expert in his field of psychology (not to say that he didn’t study and work hard to get to where he is) but people who watch him on a regular basis take his word seriously because of the trust relationship that he has worked hard to build up over the time.

I believe that you can write an opinionated piece on a particular subject and gain the support of many readers who share the same opinion as you do and therefore become a trusted authority on that subject.

I’d love to hear what you think about this topic. Feel free to leave your comments bellow with your thoughts on this.

Nov 082011

Years ago, I took it upon myself as a challenge to learn HTML in order to create my very first website. It looked something like this: What a website would of looked like in the 1990s

Most would agree that compared to today, what you see on your right is not that fancy or attractive but that is what was considered a good site at one point in time. Sure, if you were a fancy graphic designer, you could do something that would look a little bit more professional however no matter what, if you wanted something to look good on the web it took the skills of a web developer. Continue reading »

Jul 032011

A lot of people have tried and failed time and time again to make money online. I myself have spent many years learning firsthand how difficult it can be to make money online.

There are actually a lot of great ways to earn money online however one caveat to keep in mind is that anyone that tells you that it’s easy is not telling you the truth. Continue reading »

Dec 062010

Today I am writing this article for all business owners whether they have a marketing plan for their businesses, or not. You might be a business who uses traditional advertising distribution media, like fliers or local newspapers.

Continue reading »

Oct 202010

Social Media you say?


Twitter Integration


Twitter, Facebook, Myspace, Friendfeed, Digg, Del.ici.ous, Youtube, Linked in

These, among many hundreds of others are examples of social media networks.  

Guess what? They are here to stay and are becoming more and more crucial every single day.
There are a many factors that are making them as popular as they have become. Here are a few: 
Continue reading »

Oct 092010

What is Google Analytics anyways?

Google Analytics is a platform used by webmasters (you) to collect data from the visitors that come to your site and then aggregate that data in order to present it back to you as detailed reports and statistics. The reports can be highly customized to be able to drill down to an unbelievable level of detail about your visitors.

Examples of some of the details that you can learn about your visitors include: Continue reading »